Essay on Energy Planning Proposal - 1093 Words

Running head: ENERGY PLANNING PROPOSAL 1 Alternative Energy Planning Proposal NAME SCI/362 July 15, 2013 PROFESSOR NAME Alternative Energy Plan Proposal 2 Energy Planning Proposal Project: Alternative Energy Organization: City of Seattle, Washington Requestor/Sponsor: MAYORS NAME City of Seattle Mayor Description of Request: Develop and implement an Alternative Energy Plan for City of Seattle. The potential stakeholders include small business owners, Fortune 500 companies including Apple, Boeing, Amazon, and numerous other large scale industries. The bases around the Seattle-Tacoma area host vital capabilities toward the nations defense from all branches of service. Service members and their families will benefit†¦show more content†¦.(â€Å" Home Energy Efficiency in Seattle†,2013) ï‚ · It is cold here! For 8 months out of the year, our low temperatures dont get out of the 40s at night, making for cold rooms and cold houses. ï‚ · It gets hot here! We can get into the mid-90 during summer hot stretches and very few houses have air conditioning, so when its hot outside, its hot inside your house. ï‚ · The average house in Washington State was built in 1977; so we have a lot of houses with poor attic insulation other efficiency problems. ï‚ · Compared to the rest of the country, we have pretty cheap electricity (around $0.08 per kWh from Alternative Energy) and our natural gas prices are about average (around $1.30 per therm from Alternative Energy). However, energy prices have been rising for the past 30 years, and homeowners with inefficient houses will end up paying a lot more to heat and cool their homes in the future. The real answer to the question about how to make your home more efficient in Seattle is that it depends. Every house is unique, and your best bet is to get an energy audit so you can learn what the most cost-effective ways to improve your houses efficiency are. .(â€Å" Home Energy Efficiency in Seattle†,2013) An in-home energy audit in the Seattle area typically costs around $600, but through Alternative Energy, homeowners in theShow MoreRelatedConstruction Plan For Siemens Industrial Turbo Machinery Ltd1201 Words   |  5 PagesTrent Construction Ltd. (hereinafter also referred to, as â€Å"Trent Construction†) is pleased to submit this construction proposal to Siemens Industrial Turbo Machinery Ltd. (hereinafter referred to as â€Å"Siemens†) for the Factory Office Proposal. â€Æ' 1. INTRODUCTION Office area for head office staff floor Area: 900m2 Warehouse / Loading area / Warehouse office: 2000m2 The planning conditions state the height of the proposed building should be no higher than 12m above ground level for this projectRead MoreBaria Case Analysis1023 Words   |  5 PagesOM Assignment II Baria Planning Solutions, Inc: Fixing the Sales Process Submitted to: Prof. Sachin Jayaswal By Group B12 Kavita Bakrewala Shwetank Dave Priyesh Ranjan Sabir Kumar Samad Prithvi kumar A Situation Analysis: Baria Planning Solutions (BPS) is a consulting firm serving manufacturers with $95 million in annual sales. BPS analyses its customer spending categories and identifies various sources of potential savings. It carries out various change management, supplier consolidationRead MoreAnalysis Of Fatigue Crack Propagation Of A Steel Catenary Riser1389 Words   |  6 PagesSTEEL CATENARY RISER (SCR) AT THE TOUCHDOWN ZONE (TDZ). INTRODUCTION 1. Project Overview 1.1. Background Consumption energy since the 1950s has been in a progressive upsurge in the world. Fossil fuels like oil, natural gases, and coal nevertheless has the aggregate of 80% of the world’s energy consumption despite the fact that there’s has a diminution in some renewable energy resources, cons considering the number of inventions and creativities. In the late 2000s, the speed growth in price of crudeRead MoreMobile Wireless Networks Through Data1390 Words   |  6 Pagesusage of mobile relay with low cost disposable in order to have lesser consumption of energy of wireless sensor network with data intensive in nature. The proposed approach varies from earlier works in 2 aspects. Initially, this will not need any complex motion planning of nodes, therefore this can be deployed on any count of mobile platforms which are less in cost. The second is that we combine consumption of energy because of transmissions in wireless and mobility in holistic framework which is readilyRead MoreApplication Of Planning Approval And Building Permit1612 Words   |  7 PagesSince the proposal is required to apply for a change of use on land, from dwelling to a food and entertainment area, the Local Council of the City of Cockburn needs to grant a planning approval and building permit is to be issued before any use and construction work are to commence. The proposal of a dwelling area to be redeveloped as a new tavern or restaurant with an outdoor entertainment area requires being in the correct zone to avoid being deemed of refusal by the Council. According to the TownRead MoreTrade Unions Role within the South African Economy1424 Words   |  6 PagesCOSATU has played an influential role in South Africa since its conception in December 1985, and is aimed at improving their members working conditions and ensuring participation in the struggle for peace and democracy. COSATU has provided various proposals regarding changes to the National Budget, aimed at economic growt h and job creation support. As a leading trade union, with many members, COSATU represents a good portion of the nation’s workforce and is thus a good indication of changes the populationRead MoreBaria Planning Solutions1636 Words   |  7 PagesSarah Hanzlik MBAD506 Dr. Davis March 20, 2012 Baria Planning Solutions The company Baria Planning Solutions is a specialty provider of spend analysis and management services to its customers. BPS was an early entrant into the market but rapid market growth in the past few years has attracted larger software companies to the market. In order to remain competitive against larger companies BPS has expanded beyond the energy sector to acquire other industry-niche providers. Once additional industryRead MoreEssay On Cape Verca1362 Words   |  6 Pages This is a proposal to promote the expansion of private agricultural electricity production, water system investment, and agricultural experimentation. Cape Verde faces a number of fairly unique barriers to growth as a developing African country. Geographic and structural factors contribute to problems that hold back economic growth. The development of Cape Verde’s energy and water infrastructure can alleviate some of its problems. Cape Verde’s geographic characteristics make food production difficultRead MoreA Report On Manufacturing Corporation Constructs And Distributes Highly Specialized Metal Parts Essay788 Words   |  4 Pageswas to find projects that align with company goals: reduce energy consumption by a minimum of 20 percent, raise community consciousness of environmental issues and concerns, and generate a return on investment of at least 15 percent. There were three proposals for to consider, Solar panel installation on the primary manufacturing facility, Interior and exterior retrofit of industrial lighting throughout facilities, and Adoption of less energy intensive welding processes in production facilities. AfterRead MoreWhat Are The Responsibilities And Actions Of Government And Their Agencies?1434 Words   |  6 Pagesexample, the NSW Government has the power to authorise exploration and removal of petroleum from land individually owned or otherwise. Before CSG operations can commence CSG companies require 3 separate titles from the state Minister for Resources and Energy in order to access petroleum under private land. In addition, some form of development consent is often needed. Other approvals are sometimes necessary before a CSG project can commence. For example, the NSW Minister for the Environment or the Environmental

Essay American Empire - 945 Words

Michael Cox’s thesis as outlined in â€Å"Empire by Denial? Debating US Power†, is chiefly that: the United States of America is an empire, and that current beliefs to the contrary are the result of denialism due to negative connotations associated with the concept of empire, not due to a lack of suitability of that term to describe the current state of American foreign policy. The first issue which Cox raises is that of a lack of understanding of and study into the concept of empire by current research in the field of international relations (Cox 2004, p230). This element would appear to be sound, but only in so far as it relates to Cox’s other assertion that the orthodoxy of American society and academia are opposed to labelling America an†¦show more content†¦His argument becomes unconvincing when it becomes clear that Cox is playing the role of both legislature and judiciary, crafting the terms to meet his needs and then applying them. Whilst the underlying evidence he presents is sound, the multitude of conflicting arguments make clear the selectivity in evidence employed in order to reach these conclusions (Security Dialogue 2004). As with any argument though concerning matters of perspective, both our own status as outsiders, and that of Cox, being himself British born (FORA.tv 2007), lead credence to Cox’s assertion of an American empire, himself asserting the supposed obviousness of his thesis to anyone outside of the USA. Recognising and accounting for this though, the evidence offered about the many ‘non-standard’ forms of empire are still sound. Fisher (1984) highlights the success of British incorporation of local political structures into its empire, and Cox’s contention that American promotion of seemingly anti-imperial ideas of democracy and self determination are not in contradiction to its presiding over an empire are sound on examination of the underlying elements. The cohesive strength of an American empire lies not in the hard power capabilities of the USA to enforce their will, but in the loose and forgiving way in which it rulesShow MoreRelatedThe American Of The British Empire1550 Words   |  7 Pagesover the Spanish Empire, the American colonies sought independence from the British monarchy and government. The Americans wanted a completely new government, without a King or any form of monarchy. While the Spanish crisis was one of leadership, connection to other empires, a desire to avoid partition. The American crisis in government came about through the actions of the King, and the colonists questioning the authority of the British Parliament to rule over them. The American colonies servedRead MoreThe Rise Of The Modern American Empire934 Words   |  4 PagesUNIV 7210 Discussion #1 January 19-February 6 Discuss the extent to which American hegemony led to the rise of the modern American empire. Which factors are the most significant and why? How does American hegemony compare to that of the British Empire, which preceded it? American control affected the ascent of the United States as the chief cash based superpower on the planet. American control won toward the end of/conclusive feeling of WWII. Cash based power and (firm and unfalteringRead MoreThe American Of The British Empire1041 Words   |  5 Pagesof hate crimes towards the Native Americans living in the colonies. There were also some colonists that made their opinion heard that the colonies should succeed from the British Empire and be a new nation, and with any debatable topic like leaving the British Empire, there were those colonial loyalists that denounced the patriot idea of succession. Often in power battles, the third parties are rarely heard as well, however to see through eyes of a African American being transported through the AtlanticRead MoreEssay on The American Empire: Created From the British Empire2701 Words   |  11 Pages The American identity is not concrete. It grows, transforms, evolves, and the American people evolve i n parallel. Through vote and through policy, media and protest, election and law, the people dictate the country’s, and the identity’s course. The identity that has roots in revolution. 1776, the United States breaks from Great Britain. The people free themselves, from oppression, from royalty, and begin the governmental experiment that will dominate the globe for the next two and a half centuriesRead MoreThe American Of The British Empire Essay1672 Words   |  7 PagesIn the British Empire, existed thirteen colonies found between the 1600s and the 1700s on the Atlantic Coast of North America. These thirteen colonies later on combined together into a new nation currently known as the United States of America. Immigrations from Britain and Germany had high growth rates and were all successful and thriving. These colonies had self-governments furthermore to similar political and legal systems. The self-government systems were based mainly on farmers who owned a pie ceRead MoreThe American Of The Canadian Empire1797 Words   |  8 Pagescorporate overhaul and consequently appointed Hollis Harris as the Chief Executive Officer the following year. Harris, a 37-year veteran in the highly competitive American airline industry, was given the challenging task of returning the struggling airline to profitability. When he was appointed, many Canadians were outraged that an American would lead a privatized Canadian company and feared this decision to be a step towards the impending Americanization of the Canadian culture. Others’ speculatedRead MoreThe American Empire: A Reality 1100 Words   |  5 Pagesmilitary industrial complex, and thus dictate how many Americans live their lives. This accumulation of power and authority has been systematic and cannot be considered an accident. The President of the United States can be considered an emperor because the executive branch has gained enough power and authority to be sovereign, and the Constit ution grants the authority to use power to compel behavior. The three elements that constitute an empire are power, authority, and legitimacy. Article II, sectionRead MoreEssay on The Rise of the American Empire1639 Words   |  7 PagesWWII has a ripple effect across the globe causing changes both internationally and domestically. Internationally, The sun finally began to set over the British Empire with the majority of her majesties colonial possessions gaining independence in the years following the war. Britain’s stage left exit from its hegemonic role resulted in the start of a new â€Å"Great Game† between two burgeoning superpowers. A new world order began to take shape with the United States and USSR vying to establish theirRead MoreAnnexation Of The Philippines Created The American Empire Essay2033 Words   |  9 PagesPhilippines Created the American Empire The history of the world is one filled with war, brutality, and greed from nations exerting their might to gain power or land. Driven by greed, history is written by the wants and desires of nations to become larger, wealthier, at the expense of those smaller forms a never-ending cycle from the time of the earliest writings, to modern days. The United States is no different. From the time we occupied the east coast, driving the Native Americans west, to our westwardRead MoreThe Rise of American Imperialism Essay927 Words   |  4 PagesThe Rise of American Imperialism The idea of American Imperialism had both its advocates and its critics. One only needs to look at a map to see which side won. America has greatly expanded since its own phase as a colony of the greatest European Empire of the time. America became her own Empire through the accusation of vast territories through many different mean. Sometimes she purchases the mighty morsel, sometimes she forms it #8230; by the natural increase of her own people, sometimes

Character, Morals, Integrity Essay Example For Students

Character, Morals, Integrity Essay Morals, character, integrity, what do these words mean.actually, the question is, do you have them. A man named Dwight Moody once said, Character is what you are in the dark. You cannot see your morals, character, or integrity, these are only shown as your values. Someone could only show their own values, which are very important to themselves and everyone else. Integrity is the firm adherence to a code of especially moral or artistic values. The way you show your integrity, character, and morals or how they are effect you in either a negative or positive way. There are many causes to how your values are. So as you know, integrity is very important and it is important to have it. First of all, people may ask, What are morals, character, and integrity, but they should know that they are mainly the same thing. Character means moral or ethical strength, or as H. Jackson Browne once said, Our character is what we do when we think no one is looking. John Wooden said that everyone should, Be more concerned with your character than your reputation because your character is what you really are, while your reputation is merely what others think you are. Morals are rules or habits of conduct with reference of standards of right and wrong. Socrates once said, Moral philosophy is hard thought about right action. Paul Tillich stated that, Morality is not a subject, it is a life put to the test in dozens of moments. Integrity is the rigid adherence to a code or standard of values. Denis Waitly said, integrity is what we do, what we say, and what we say we do. A doctor named Dr. Laura stated, integrity effects you by either being honest or not. If you are honest, then you have integrity. People who say that they are going to do something do it. You can now see that character, morals, and integrity are very important. Secondly, people may think that their values may not effect them, but theyre wrong, they effect them a lot. Since character describes how you are and what your moral strengths are, having bad character could make people dislike you because of how you are. On the other hand, if you have good character, then more people would see how good of a person you are and even more people would like you. Morals sort of describe the way you make decisions, so having bad morals could guide your life down the drain, while having good morals could guide your life minute by minute toward noble goals. Integrity is also very important. Having bad integrity could make you very non-trustworthy to others. Having good integrity would make you very trustworthy to others. Knowing how important they are, you should always have good or even better character, morals, and integrity. Also, there are many causes for how your character, morals, and integrity are. One cause could of course be yourself. By hanging out with the right people and making good decisions, you could have good values. Yet hanging out with the wrong people and making bad decisions would be having bad values. Another cause may be parents/guardians. Since you learn from them, if they have good values, you could pick up from them and have good values too. If they have bad values, such as they smoke, lie, steal, or any other bad choices, then you could learn from them and have bad values. Friends are also a main factor of causes. Friends who have good values could show you to have good values also. If friends have bad values, then the could use peer pressure against you and pressure you into making wrong decisions along with them, then youll have bad morals, character, and integrity. .u1cb4c88576e1b646edaaf63c49057346 , .u1cb4c88576e1b646edaaf63c49057346 .postImageUrl , .u1cb4c88576e1b646edaaf63c49057346 .centered-text-area { min-height: 80px; position: relative; } .u1cb4c88576e1b646edaaf63c49057346 , .u1cb4c88576e1b646edaaf63c49057346:hover , .u1cb4c88576e1b646edaaf63c49057346:visited , .u1cb4c88576e1b646edaaf63c49057346:active { border:0!important; } .u1cb4c88576e1b646edaaf63c49057346 .clearfix:after { content: ""; display: table; clear: both; } .u1cb4c88576e1b646edaaf63c49057346 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1cb4c88576e1b646edaaf63c49057346:active , .u1cb4c88576e1b646edaaf63c49057346:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1cb4c88576e1b646edaaf63c49057346 .centered-text-area { width: 100%; position: relative ; } .u1cb4c88576e1b646edaaf63c49057346 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1cb4c88576e1b646edaaf63c49057346 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1cb4c88576e1b646edaaf63c49057346 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1cb4c88576e1b646edaaf63c49057346:hover .ctaButton { background-color: #34495E!important; } .u1cb4c88576e1b646edaaf63c49057346 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1cb4c88576e1b646edaaf63c49057346 .u1cb4c88576e1b646edaaf63c49057346-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1cb4c88576e1b646edaaf63c49057346:after { content: ""; display: block; clear: both; } READ: Tired Angels Essay For people to have good morals, character, and integrity, they muse hang out with the right people and make right decisions. In conclusion, nobody else could show anyone elses values, besides that person. You could show how your morals, character, and integrity are, how they effect you, and who can cause how they are to you. On page 4, Huit said, violent crime rates have increased 470%. All in all, integrity, character, and .

The Sweet Toothed Fairy Essay Example For Students

The Sweet Toothed Fairy Essay It was a very foggy day and Jackie and Jenny were walking down the street to Lauras house. It was so foggy that they couldnt even see their own feet. It was getting dark out fast and they were both kind of scared. They started talking to each other about school when all of a sudden they ran into someone. ?Ahhhhhh? they both cried. They were so scared. They started to run but they looked closer and saw that it was only Lillian. ?Boooo? she said. ?Im the Boogie Man?! They all started to laugh. ?Mistake number one? said Jackie. We will write a custom essay on The Sweet Toothed Fairy specifically for you for only $16.38 $13.9/page Order now ?No, its number two? said a mysterious voice. ?Uhoh? Jenny said. ?Run?!?Dont run, for its only me, your friend?. A figure stepped out of nowhere. ?Hi ya all, whats up It was Laura. ?Told ya all that this is mistake number two?! Everyone laughed, even Jackie. ?So maybe youre right this time?. ?We were just coming to find you and on our way we ran into Lillian? said Jenny. ?Oh? said Laura. ?Why dont you girls come over to my house, we can have some doughnuts and milk?. ?OK? we all agreed. ?But lets stick together?. We all agreed on that to. We all started walking back holding hands and talking about our favorite things when Jackie tripped over something. ?Ow? she moaned. ?My toe, I just tripped over something?. ?Look, theres an egg or something on the ground, dont step on it?. Laura bent over and picked it up. ?Its heavy, someone help me carry it back to my house, then we can look at it better?. They started running, they were all excited. When they finally arrived at Lauras house, they found that the egg was pink, round and about 5 inches big, but quite heavy. ?Pretty? said Lillian, ?but what is it No one said anything for a minute or so but it seemed like hours. ?Ill get the dictionary? Laura said to break the silence. In a minute Laura came back with the dictionary and started looking through it. When she got to the Fs she stopped and picked up a piece of paper that was laying right by the word fairy. ?Come here everyone and look at this? Laura said. She held up the piece of paper. ?Read it, read it? everyone chanted. ?Okay, okay. It says.. Dear Laura and friends,You have just found an egg that will bring you much adventure. This is a fairy egg. You and your friends will be responsible for hatching this egg and taking care of it until Halloween night when you will go to Night Road and find Wizard Terry Caller and give the fairy to him. To hatch the fairy you shall put the egg in a warm area and chant this poem 3 times:Fairy of beautyFairy of lightCome to me this very nightI will respect you with all of my mightPlease comeThen wait for results. You must feed the fairy like you would feed any human. Feed the fairy chocolate bars or anything sweet. Give her water to drink, remember, you only have to take care of it for 14 days. Sincerely,Terry Caller. and thats all it says?. ?Cool? said Jenny. ?Lets hatch it tonight?. They all agreed. But first they all called their parents and asked if they could sleep over. All of the parents said yes because it was a Friday night. They were excited, but it was only 4:00 pm. They couldnt hatch the egg yet, so they all played games for a while. Time flew. Before they knew it, it was 11:00 pm and time to get down to business. They put the games away and put the egg by the heater. They held hands and closed their eyes and said the poem 3 times and opened their eyes to a big surprise. In place of the egg was a fairy, with a pink dress on and wings of lace. The skin was lavender and seemed to be as smooth as silk. .ue9b4579796ec5340264acb8068e56fa0 , .ue9b4579796ec5340264acb8068e56fa0 .postImageUrl , .ue9b4579796ec5340264acb8068e56fa0 .centered-text-area { min-height: 80px; position: relative; } .ue9b4579796ec5340264acb8068e56fa0 , .ue9b4579796ec5340264acb8068e56fa0:hover , .ue9b4579796ec5340264acb8068e56fa0:visited , .ue9b4579796ec5340264acb8068e56fa0:active { border:0!important; } .ue9b4579796ec5340264acb8068e56fa0 .clearfix:after { content: ""; display: table; clear: both; } .ue9b4579796ec5340264acb8068e56fa0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue9b4579796ec5340264acb8068e56fa0:active , .ue9b4579796ec5340264acb8068e56fa0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue9b4579796ec5340264acb8068e56fa0 .centered-text-area { width: 100%; position: relative ; } .ue9b4579796ec5340264acb8068e56fa0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue9b4579796ec5340264acb8068e56fa0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue9b4579796ec5340264acb8068e56fa0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue9b4579796ec5340264acb8068e56fa0:hover .ctaButton { background-color: #34495E!important; } .ue9b4579796ec5340264acb8068e56fa0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue9b4579796ec5340264acb8068e56fa0 .ue9b4579796ec5340264acb8068e56fa0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue9b4579796ec5340264acb8068e56fa0:after { content: ""; display: block; clear: both; } READ: Uncle Tom’s Cabin Essay Summary?Its beautiful?, Jackie whispered taking the others out of shock. ?It sure is? Lillian whispered back. ?You can say that again? Laura said. She stood up and picked up the fairy. ?What should we name this cute little fairyIts probably a girl? said Jackie, ?so how about KatieNo we have to think of something different you know, just not normal names. ?Like Ruben, we should name it Ruben? Jenny said. ?That sounds good? said Laura. She looked at the fairy who seemed to be agreeing by nodding her head. ?Ruben it is? Laura said with excitement. Then she said ?Lets go get Ruben some chocolate and water. Follow me?. They gave Ruben her meal and all started talking at once. ?Wow, this is amazing? shouted Lillian. ?I think Im seeing things? Jackie said. ?This is impossible? Jenny said. ?Be quiet you guys. Youll wake my parents? Laura loudly whispered. Everyone quieted down. They looked at Ruben. She was taking the last bites of the chocolate and sipping the last sips of the water. When she was done, Jenny carried her up to Lauras room and put her in the sock drawer where Ruben made herself comfortable and fell fast asleep. So did the rest of them. The next morning their parents picked them up early. So it was just Laura and Ruben they played for a while and Laura found out that Ruben could talk and was an excellent card player. Soon Ruben appeared to be hungry so they went to the kitchen and had lunch together. Then before she knew it, it was Monday and she had to go to school. Ruben couldnt be alone so she came to. At school Laura gave Ruben to Jenny to take care of and on Tuesday Jenny gave Ruben to Jackie and on Wednesday Jackie gave Ruben to Lillian and on Thursday back to Laura and on Friday to Jenny to take care of over the weekend. T!he week flew by, all hav ing a great time with Ruben. On the spelling test on Wednesday Ruben helped Jenny with the word ?Beautiful?. Over the weekend, Jenny had a great time until Sunday afternoon. Jenny called Laura, Lillian and Jackie over and told them that she couldnt find Ruben. They looked everywhere. They couldnt find Ruben. They were about to give up when they walked into the Candy Store when Mr. Carmen, the owner, said ?theres a strange object in the chocolate section. You girls should check it out?. They all ran over to the chocolate section and found Ruben eating a chocolate bar. ?Thank goodness we found you Ruben, youre lucky?. They took Ruben and ran out of the Candy Store. Jenny went home with Ruben and the others went back to their homes. The following week went by really fast. Soon it was Halloween night. They all met at the Night Road with Ruben. They didnt want to say good-bye but they knew they had to. They hugged and even kissed her. Some cried. ?Ill miss you all very much. You were all terrific to me. I love you a lot? said Ruben, ?but please dont cry. I will always be with you in your heart?. They stopped crying and said their final good-byes. Then a shadow appeared out of nowhere and asked for the fairy. ?You mean Ruben, the fairy asked Laura. ?Yes, if that is the fairy in the pink dress and has lavender skin?. ?That would be Ruben all right. Are you Terry CallerThat would be me. Can I have Ruben now, she needs to go back to her own world. If you girls would like to come to the leaving point with me you may? said Terry. ?Just follow me?. They all followed until he came to a stop. ?You girls can say good-bye to Ruben now, she must leave as soon as possible?. .u7a4ab7338c27a0977a79a0f876420a61 , .u7a4ab7338c27a0977a79a0f876420a61 .postImageUrl , .u7a4ab7338c27a0977a79a0f876420a61 .centered-text-area { min-height: 80px; position: relative; } .u7a4ab7338c27a0977a79a0f876420a61 , .u7a4ab7338c27a0977a79a0f876420a61:hover , .u7a4ab7338c27a0977a79a0f876420a61:visited , .u7a4ab7338c27a0977a79a0f876420a61:active { border:0!important; } .u7a4ab7338c27a0977a79a0f876420a61 .clearfix:after { content: ""; display: table; clear: both; } .u7a4ab7338c27a0977a79a0f876420a61 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7a4ab7338c27a0977a79a0f876420a61:active , .u7a4ab7338c27a0977a79a0f876420a61:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7a4ab7338c27a0977a79a0f876420a61 .centered-text-area { width: 100%; position: relative ; } .u7a4ab7338c27a0977a79a0f876420a61 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7a4ab7338c27a0977a79a0f876420a61 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7a4ab7338c27a0977a79a0f876420a61 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7a4ab7338c27a0977a79a0f876420a61:hover .ctaButton { background-color: #34495E!important; } .u7a4ab7338c27a0977a79a0f876420a61 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7a4ab7338c27a0977a79a0f876420a61 .u7a4ab7338c27a0977a79a0f876420a61-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7a4ab7338c27a0977a79a0f876420a61:after { content: ""; display: block; clear: both; } READ: To Kill A Mocking Bird Essay Thesis?Good-bye Ruben. I love you always? cried Laura. The rest seemed speechless. Finally Jenny managed to say good-bye but that was all. Then they all heard Ruben say ?It is time Master Terry Caller?. Terry let her go. She flew up into the sky and seemed to turn into a star in the sky. And that was that.

Five steps to finding purpose in your work

Five steps to finding purpose in your work There are millions of self-help posts about finding a sense of purpose at work. Most of them talk about the influence that purpose can have on one’s health, motivation, and job satisfaction. Some articles try to advise you on how to find true meaning and purpose, but once you start applying their techniques, you realize that they’re not very realistic. That’s because most posts discuss the philosophical notions of self-esteem, self-confidence, purposeful life, and meaningful existence, but they fail on providing any concrete advice on how to achieve anything real.A couple of years ago, when I was trying to find purpose in my work by connecting with organizations, I stumbled upon â€Å"Teach Me the Art of Small Steps† by Antoine de Saint-Exupà ©ry. The French author wrote it during a challenging period and it spoke to a lot of my own struggles. So I decided to apply the â€Å"art of small steps† to finding purpose in my everyday work. Guess what? It worked. And here is how.1. Think smallSounds counterintuitive I know, but hear me out. I always assumed that your life’s purpose should be ground-breaking - it should change the world and humanity. I missed the fact that purpose could be found in things like helping your coworker with a project, providing professional advice to your intern or keeping your colleagues level-headed during a stressful time.We always think of purpose as something vague and unattainable, but once we change our attitude towards it, it becomes entirely possible to find purpose in everyday tasks. Instead of setting ambitious goals all at once, try setting smaller goals one day at a time. Chipping away at smaller goals every day will allow you to feel more impactful.2. It’s about the journey, not the destinationA lot of people think that purpose is a destination. We get there, we change, we order a glass of rosà ©, and we chill. If this way of thinking applies to you, it is time for a persona l paradigm shift. Purpose is about the journey; where all the small steps that we make bring us one step closer to realizing our true passions.Once you’ve reached this proverbial â€Å"destination†, suddenly you lose interest. The journey is about discovering ourselves, discovering others and discovering life happening right in front of us. And remember that you are not alone in your quest (only 34% of US workers feel engaged at work).Finding purpose in your work is not going to happen overnight. It might take a couple of years. What matters most is for you to enjoy your every day and think of life as a journey.3. Play to your strengthsMost people who are having a hard time finding purpose in their work start to fix their weaknesses, as if that’s where the problem lies. Recent studies show that people who know and use their strengths are more likely to find purpose in what they do and are usually more satisfied with their work.This idea doesn’t mean ignor ing your weaknesses – it only suggests to first know your strengths and utilize them first. I used HIGH5, a strengths finder that helped me explore my top five strengths and the ways to effectively use them at work.1 in every 3 individuals can’t accurately name their strengths, so feel free to enlist the help of friends and family to pinpoint your best attributes. Once you start using your strengths, you will increase your confidence and be more likely to find purpose in your work.4. Stop thinking of purpose as a luxuryMany people think that purpose is a luxury that requires a lot of resources. This is one of the main reasons why people never succeed in finding purpose. If you think of something as being luxurious and reserved to a small group of people, you start to alienate yourself from the idea that it’s accessible to you. This makes it easier to lose motivation to even pursue purpose.Understanding that finding purpose does not require a lot of resources wil l help you find it more easily.Simplify it. Think of it as an artless act. Give it two minutes every day, and you will see that anyone can achieve personal success.5. Match purpose with meaningYou will find purpose way easier if you match it with meaning. Ask yourself what you value most. Is it empathy? Is it collaboration? Maybe positive change?Let’s say you value collaboration. Then try to find ways to collaborate more with your colleagues, other departments, or your clients. If you do something that holds meaning, it will undoubtedly light a fire in your belly and add meaning to your work.The desire for purposeful work is a modern human need. It’s a continuous journey of finding what you like and applying it to your work by taking small steps every day. Once you discover your purpose, you’ll find the motivation needed to succeed in your everyday life.About the author:Anatoli Chernyaev is a content marketing manager born in Armenia and currently residing in Ly on, France. He writes about various topics such as self-awareness, positive thinking, personal development, and career advice.

Parthenogenesis - Reproduction Without Sex

Parthenogenesis - Reproduction Without Sex Parthenogenesis is a type of asexual reproduction in which a female gamete or egg cell develops into an individual without fertilization. Animals including most kinds of wasps, bees, and ants that have no sex chromosomes reproduce by this process. Some reptiles and fish are also capable of reproducing in this manner. Many plants are also capable of reproducing by parthenogenesis. Most organisms that reproduce by parthenogenesis also reproduce sexually. This type of parthenogenesis is known as facultative parthenogenesis and organisms including water fleas, crayfish, snakes, sharks, and Komodo dragons reproduce in this manner. Other parthenogenic species, including some reptiles, amphibians, and fishes, are only capable of reproducing asexually. Key Takeaways: Parthenogenesis In parthenogenesis, reproduction occurs asexually when a female egg cell develops into a new individual without fertilization.Many different types of organisms reproduce by parthenogenesis including insects, amphibians, reptiles, fish, and plants.Most parthenogenic organisms also reproduce sexually, while others only reproduce by asexual means.Parthenogenesis is an adaptive strategy that allows organisms to reproduce when sexual reproduction is not possible due to environmental conditions.Parthenogenesis that happens by apomixis involves the replication of an egg by mitosis resulting in diploid cells that are clones of the parent.Parthenogenesis that happens by automixis involves the replication of an egg by meiosis and the transformation of the haploid egg to a diploid cell by chromosome duplication or fusion with a polar body.In arrhenotokous parthenogenesis, the unfertilized egg develops into a male.In thelytoky parthenogenesis, the unfertilized egg develops into a female.In deute rotoky parthenogenesis, a male or female may develop from the unfertilized egg. Advantages and Disadvantages of Parthenogenesis Parthenogenesis is an adaptive strategy to ensure the reproduction of organisms when conditions are not favorable for sexual reproduction. Asexual reproduction can be advantageous to organisms that must remain in a particular environment and in places where mates are scarce. Numerous offspring can be produced without costing the parent a great amount of energy or time. A disadvantage of this type of reproduction is the lack of genetic variation. There is no movement of genes from one population to another. Due to the fact that environments are unstable, populations that are genetically variable will be able to adapt to changing conditions better than those that lack genetic variation. How Does Parthenogenesis Happen? There are two main ways in which parthenogenesis occurs. One method is by apomixis, where egg cells are produced by mitosis. In apomictic parthenogenesis, the female sex cell (oocyte) replicates by mitosis producing two diploid cells. These cells have the full complement of chromosomes needed to develop into an embryo. The resulting offspring are clones of the parent cell. Among the organisms that reproduce in this manner are flowering plants and aphids. Dorling Kindersley / Getty Images The other main method of parthenogenesis is through automixis. In automictic parthenogenesis, egg cells are produced by meiosis. Normally in oogenesis (egg cell development), the resulting daughter cells are divided unequally during meiosis. This asymmetrical cytokinesis results in one large egg cell (oocyte) and smaller cells called polar bodies. The polar bodies degrade and are not fertilized. The oocyte is  haploid  and only becomes diploid after it is  fertilized by male sperm. Since  automictic parthenogenesis does not involve males, the egg cell becomes diploid by fusing with one of the polar bodies or by duplicating its chromosomes and doubling its genetic material. Since the resulting offspring are produced by meiosis, genetic recombination  occurs and these individuals are not true clones of the parent cell. Sexual Activity and Parthenogenesis In an interesting twist, some organisms that reproduce by parthenogenesis actually need sexual activity for parthenogenesis to occur. Known as pseudogamy or gynogenesis, this type of reproduction requires the presence of sperm cells to stimulate egg cell development. In the process, no genetic material is exchanged because the sperm cell does not fertilize the egg cell. The egg cell develops into an embryo by parthenogenesis. Organisms that reproduce in this manner include some salamanders, stick insects, ticks,  aphids,  mites,  cicadas, wasps, bees, and  ants. How Is Sex Determined in Parthenogenesis? In some organisms such as wasps, bees, and  ants, sex is determined by fertilization. In arrhenotokous parthenogenesis, an  unfertilized egg develops into a male and a fertilized egg develops into a female. The female is diploid and contains two sets  of chromosomes, while the male is haploid.  In thelytoky parthenogenesis,  unfertilized  eggs develop into  females.  Thelytoky parthenogenesis occurs in some ants, bees, wasps, arthropods, salamanders,  fish, and reptiles. In  deuterotoky parthenogenesis, both males and females develop from unfertilized eggs. Other Types of Asexual Reproduction In addition to parthenogenesis, there are several other types of asexual reproduction. Some of these methods include: Spores: Spores are reproductive cells that develop into new organisms without fertilization.Binary fission: In binary fission, an individual replicates and divides by mitosis creating two individuals.Budding: In budding, an individual grows out of the body of its parent.Regeneration: Regeneration occurs when the detached part of an individual forms another individual. Sources Allen, L., et al. Molecular Evidence for the First Records of Facultative Parthenogenesis in Elapid Snakes. Open Science, The Royal Society, 1 Feb. 2018, rsos.royalsocietypublishing.org/content/5/2/171901.Dudgeon, Christine L., et al. Switch from Sexual to Parthenogenetic Reproduction in a Zebra Shark. Nature News, Nature Publishing Group, 16 Jan. 2017, www.nature.com/articles/srep40537.Parthenogenesis. New World Encyclopedia, www.newworldencyclopedia.org/p/index.php?titleParthenogenesisoldid987045.

Synopsis Essay Example | Topics and Well Written Essays - 250 words - 1

Synopsis - Essay Example He laments that he has been tricked the second time, but cannot face the group and confront them. As a way of getting rid of the shame, he walks alone in the streets while onlookers turn to stare at him. He looks devastated and confused. He feels empty, lonely but lacks the courage to join the group. Finally, the group approaches the fool still lamenting. He accepts to join them in the vehicle and feels appreciated. Together they sing that it was difficult to comprehend the future occurrences. Moreover, the boy acted like a coward for he was not able to face his colleagues, though he desired to belong. Thus, the video ends when the five boys become a group and appreciate the nerd. He smiles as the others join him to sing, â€Å"Fool again†. They hence form a strong bond of five boys, ready to tackle the obstacles that face them as a group. Therefore, the fool is able to transform after being approached and embraced by the group of gangsters (Miller, Vandome & John,

Information Searches Research Paper Example | Topics and Well Written Essays - 1000 words

Information Searches - Research Paper Example Some of the purchases that entail low involvement decisions are made without any previous though or planning and involve impulse buying. Medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information.Most of high involvementpurchases are not often purchased but are very vital to the consumer. Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision. Medium involvement is the kind of involvement that falls between high involvement and low involvement purchasing decisions. This kind of medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information. High involvement purchases involve a lot of risks to the buyers if at all they fail and they are complex in nature and have high price tags. Some of the examples of high involvement purchases include a house, a car and insurance policy. Most of these purchases are not often purchased but are very vital to the consumer. While making a purchase decision, a buyer engages in an extended problem solving where they take a lot of time comparing different features, i.e. the feature of the prices, products and warranties. Every marketer has to analyze and consider the buying behavior of the customers therefore before making any decision; one has to consider the consumer’s level of involvement so as to come up with the sales strategy. As in the case of low involvement purchases, the marketers should use sales and promotion as a strategy since this will spur them into making purchase decisions. As discussed earlier, low involvement purchasers always make impulse buying therefore appealing sales promotions motivates them to buy more of the com pany’s products and services. Furthermore, the use of sales promotions like use of coupons can reach may customers at the same time therefore spurring into making a purchase decision. On the other hand, the marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision. The company should also ensure that are low involving are available in most outlets as much as possible For, the case of medium involvement purchasers, most of them are considering the alternatives of the products. Understanding the choices made by this group assists the marketers in coming up with a sales strategy. Medium involvement consumers are in the third stage of evaluation of the alternatives before a purchase decision. The marketers should provide enough information about the product and its attributes. They should provide more of the advantages of the product or a service so as to entice the consumer into making a purchase decision. Th e customers who fall into the category of high involvement should be handled with a lot of care since they tend to make more and lengthy decisions before making a purchase. Since any purchase made by consumer requires extensive information, marketers should develop a strategy that is tailor made for this group. For example, when it comes into buying a car, the marketer must employ in broad problem solving techniques and also be willing to consider different types of brands. Since buying a car involve high involvement, brand name is very important for them. This is the reason as to why most of the manufacturers of those goods that require high involvement decisions cannot become satisfied about the value of their brands and

The Relationships Among the Four Functions Essay Example for Free

The Relationships Among the Four Functions Essay The four functions of management are planning, organizing, influencing, and controlling. These functions are interrelated because the performance of one depends on the performance of its predecessor. While each is equally important on its own, I believe that the functions are a part of a process that must be viewed and implemented as a whole. First, planning involves choosing the tasks that are to be performed to meet the organization’s goals. Next is organizing, which is the process of assigning the tasks to the people responsible for getting the job done. Then there is influencing which is the guiding of the activities of the people assigned toward a desired end. And finally, there is controlling the process of gathering and comparing information to determine whether a project, or organization, is on track or needs improvement. Once you have done the planning, and organized the players to complete the tasks, you must influence the players by getting them to buy-in your plan. In this function you are being more of a â€Å"coach† than anything. A manager’s influence over the personnel assigned and how they approach the organizations goals is key. How to motivate, lead, or direct them toward the goals is the primary goal. In a sense, influencing is a way you can obtain the fourth and final function, controlling. The fourth function, controlling, involves possible modification to existing plans, organizational structure, or the motivation system used to develop a more successful effort. Being able to measure the performance of the personnel who have responsibility for the assigned tasks, will enable one to compare this to expected standards, then either influence them towards more positive gains, plan additional tasks, or continue to monitor progress towards goals. As you can see, each of the functions, while separate, are inextricably intertwined and necessary for the effective management of a project, or the organization as a whole.

Crime And Punishment In Wuthering Heights Essay -- essays research pap

The complex and furious creation of Emily Brontà «, Wuthering Heights is a powerful novel that fiercely combines many of the greatest themes in literature, such as love and its intricacies, revenge and the its terrible effects, and the contrasts between nature and society. One of the most prevalent themes in this celebrated work is that of crime and punishment, or sin and retribution. One character in particular, Heathcliff, stands apart as a conduit for both of these, es-pecially his sins. His past crimes, both worldly and metaphysical, coincide with his punishments.   Ã‚  Ã‚  Ã‚  Ã‚  Heathcliff, to some, began life as a crime. His foster brother Hindley shunned him as a reject from society while viewing Heathcliff’s very existence a grievous crime, particularly because Mr. Earnshaw’s love and affection were displaced towards Heathcliff instead of himself. Far later in the novel, this terrible attitude backfires upon Hindley, who is misused and cheated out of ownership of Wuthering Heights by Heathcliff. This crime parallels another: Heathcliff’s abhorrent abuse of both Hindley in his weakened state and Hindley’s son Hareton, who is made the stablehand instead of the rightful owner of the Heights. Heathcliff also trespassed when he imprisoned Catherine upon her visits to his son Linton. He coerced her into marrying Linton while her own father was dying, and so gained ownership of Thrushcross Grange as well as the Heights. &...

Does marketing create or satisfy needs? Essay

When we talk about marketing, there are lot things that we should know first. Marketing is activities of creating value that desired by the potential buyers and receiving value from the potential buyers for the value that they have received. When marketers want to create something that has value to the potential buyers, marketers must know first, what do the potential buyers need or want. As a marketer, it does not make any sense if we sell something that does not have value, or if the marketers want people to purchase something that they do not need of even want. Marketers can not force anyone to do something. They can only ask them to buy their product or service. Some people might not care about what they are asking for. So, in the business of selling product or service, we know word â€Å"marketing†. Marketing is an art of identifying and meeting the people’s needs and wants. It is all about communication between two parties that profitable for the both sides by exc hanging value. Marketing is not that easy to do. As we know, we can not mess with the â€Å"free will† of the people around us or people that we see as the potential buyers. It is up to them if they are willing to buy the marketers’ products or service. In this case, the marketers have to do their marketing activities. Their job is to tell people that their product or service is suit with the people’s need or want. Therefore, the marketers have to know what do people need or want. How can the marketers find out about what the people need or want? They analyze the potential buyers. They have to collect data about the potential buyers. The data is all about their behavior and so on. Anything that can help the marketers to make the potential buyers recognize their product or service and tell them that they should buy it because it is something that they need or want. Products and services can not be created or even sold if people do not need or even want them. So, the data about t he potential buyers’ behavior is important. When the marketers analyze the data, they can tell if their product or service is desirable or not. In the marketing, we know â€Å"4p’s†. 4p’s are product, place, price, and promotion. First is product. It means that in order to make the potential buyers purchase the marketers’ product or service, they have to create a product or service that has desirable value. In another word, a useful product must be created for the potential buyers. Second is place. When the marketers want to sell their product or service, they have to consider the place also. Place that geographically potential to sell the product or service. Selling product or service at a wrong place can bring the marketers to the misery of loss. It can happen because place or environment can affect the ways of thinking or the behavior of the people in it. Different place means different need and want. Kentucky Fried Chicken (KFC) recognize the need of Indonesia people for chicken that being eaten with rice. So, unlike in the other countries, they sell not only fried chicken, but also rice in In donesia. So, it is an important thing to consider the place to sell the product or service. Third is price. When the marketers sell their product or service, they have to set price that suit with their product or service. For example, we can not sell T-shirt at a price of $10,000. It will make sense if what we sell is car. So, the marketers have to set the price based on the value they are offering to the potential buyers. Nowadays, discounts can make the product or service being purchased. Setting the lowest price to pull the potential buyers is becoming trend to many companies. The last one is promotion. Talking about promotion is all about sending message to the potential buyers. The message tells the potential buyers that they need or want the product or service. That is why they have to buy it to fulfill their need or want. Promotion can be in any forms. The product or service can be promoted in commercials, banners, and any other media. The message must reach the way of thinking of the potential buyers or even their heart. Whatever it takes to make them desire and purchase the product or service. To sell the product or service, any marketers have to really consider about the 4 p’s. As we know, nowadays, people are independent and have their own thought. So, marketers have to think hard in order to reach a lot of people. But only reach people, but they also have to pull people to recognize and purchase the product or service. We can not avoid the fact, different  person, different personality, different thought, and different perception. What the marketers think is not the same as the people think. The way people think is influenced by the environment or the society around them. Places with different cultures must have different kind of people. Culture influences people time after time. So, it is something that can not be easily erased or changed by any marketers. And people with different kind of family backgrounds and different kind of friends must have different perception or way of thinking. People or group around the potential buyer influence their way of thinkin g and sometimes help them to decide what do they need or want. So, any marketers can not underestimate the 4 p’s. The needs and wants of the customers are differently created because of factors, such as cultural factors, social factors, and personal factors. First, cultural factors like the cultures around the customers create several certain needs and wants. Mostly, the culture in a country is different from the other countries. In a culture of a country, people have a different perception and way of thinking than people in the other country. It is a fundamental determinant of the marketers’ opportunities to enter the market. The second is social factors, such as reference group, family, role, and status. As we know, people around the customers are influence the way of thinking or perception and the behavior of the customers. We also know that people with different roles and status must have different needs and wants. For example, a person with a role as a governor needs a security. Unlike the common people who do not need any added security need. High status people usually purchase more than low status people. The high status people might need an expensive brand like Armani to show other people that they have a high status and power. Unlike the common people with middle to low status. They do not need more than a well known brand like Zara or something like that. As long as they are wearing an outfit that looks good on them. The third one is personal factors, such as gender, age and life cycle, economic circumstances, and lifestyle. Gender is really matter to create needs and wants. Women and men have different perception and circumstances. Women routinely need cosmetic to make them look good. But men do not need any cosmetics. Age and life cycle of the customers determine their need. A person in age 1 up to 2 or in ‘baby’ life cycle needs nappies. But a girl in  age 16 or in ‘teenager’ life cycle needs tampons. Economic circumstances of people are also determining what do they purchase. People with a good economic circumstance can recognize more needs and wants and purchase more than the other people. Next is lifestyle. It is obviously that lifestyles of the customer influence their behavior and they can also recognize their need and want. Because of their lifestyle, people purchase different thing with the other people. Lifestyle is a person’s pattern of living in the world as expressed in activities, interests, and opinion. For example, mostly of the people with a healthy lifestyle do not purchase junk foods. They only purchase fresh foods. So, they basically create their need based on the way they are thinking and their own perceptions. We can think of marketing as a way of making sure the customers have the right types of product and service experiences to create the right brand knowledge structures and maintain them in the customers’ memory. In practice, marketing is following the logical. First, marketers have to analyzing their opportunities, and then they have to select their target market. Market is a group of consumers or potential buyers. Marketers select the market which is desire their product or service, because they need or want it. Targeting market is about targeting people who do you think want to buy your product or experience your service. In practicing marketing in the target market, marketers also have to consider the four dimension of SIVA. SIVA contains of solution, information, value, and access. These are the questions of the customers that are designed to be answered in order to make the benefit exchange between the customers and the marketers. Solution : How can I solve this problem? Information : Where can I learn more about it? Value : What is my total sacrifice to get this solution? Access : Where can I find it? The dimensions above are the basic questions that must be answered by the marketers. So, to attract the customers, marketers must tell them that they can solve their problem. Somehow, the marketers must communicate with the  customers and make them sure that the marketers are really care about their problem and also care to solve it. In communication, marketers not only make the customers recognize their care, but also recognize the capability of the marketers to help the customers. The marketing process cans not being processed without any push by any means from the customers. Marketers are developing the marketing plan by analyzing the customers’ behavior or customers’ environment first. Any strategies that created are basically reflected by the data of the customers and their environment. Marketers communicate with customers in order to find out what do they need or what is their problem and tell them that marketers can fulfill it and also solve their problem. So, we can say that Marketing is reflect the needs and wants of the customers and happening in order to satisfy customers’ needs and wants. There is no way a company creates a useless product or service. There must be reasons and goal to reach when a company creates product or service. The marketing plan that developed by the marketers simply reflected by needs and wants of the customers. Marketing exist in order to satisfy the needs and wants of the customers. There is another thought that say ‘Marketing shapes or create the need of the customers’. Some people might be agreed with the statement. There are a lot of marketers that have innovative and creative thinking who usually ‘think outside the box’. They make a new product and service. An unusual product or service that launched by the marketers. They promote them and tell the market that they should buy this for goodness sake. Because they need it. So, people simply think that marketing might shapes or even create the need of the customers. But there is something that we have to consider. They are creative and innovative marketers who basically just like the other marketers. They collect data from the customers and the environment around them and then transform it into useful information. But, they who think outside the box can recognize the ‘new need’ of the customer. So they create product or service based on their recognition. Product or servic e that the customers might do not think to need it but in the end, the customers hold on that product or service. All we can say is that the marketers just recognize the ‘new need’ of the  customers, but not create them. Who creates them are the customers themselves. For example, when they need communication, they have cable telephone. But, the marketers recognize that the cable telephone might not appropriate for people nowadays. So now there are cell phones. Portable phones are now become a basic need. People can not live without communicate with the other people by cell phones. The marketers found the ‘new need’ just by analyzing the customers and the environment. But, the customers are basically creating them time after time. Marketing is about recognize the existing problem or even the new problem of the customers and tell the customers that they can solve it by their product or service. It is all about satisfying the customers’ need and want to gain value from them too.

Marketing promotional strategies Essay

For this task I have chosen to write about Ben and Jerrys and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. I decided to write about ice cream because it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies. I chose to write about Haagen-Dazs, as it is the best known ice cream. It is the number one super premium ice cream with 43 % of the market share. It is quite expensive as it is about  £5 for a carton on the ice cream but it is very nice. It is made with natural ingredients and its flavours are Chocolate, Butter Pecan and Cherry Vanilla. It was first made over 40 years ago. Haagen-Dazs uses the finest and purest ingredients. Ben and Jerrys is also at the top end of the market but it is a newer brand as it was first made in 1978. It has 39% of the market share and is the number two brand. It costs a little bit less than Haagen-Dazs as well. The price is still quite expensive though as all the products used are bought from minority and disadvantaged workers. It has a more fun image and has flavours such as Phish Food, Berry Nice and Cherry Garcia. It is aimed more towards young people than Haagen-Dazs is. It is aimed at young men and women in their teens, twenties and thirties with a high disposable income. Although these products are both at the top end of the market and are luxury ice creams they have very different approaches to their marketing and promotional strategies. Ben and Jerrys is marketed as a fun brand. It aims to try and attract younger people than Haagen-Dazs. This is shown by the names of its ice cream flavours and also by the design of the packet. Haagen-Dazs has a more sophisticated image and it has a more grown-up carton. It is aimed more towards older people, for example, people in their late 20’s, 30’s and 40’s. Marketing Promotional Strategies Marketing Mix and Promotion has four main aims. It is known as AIDA. It sums up the purpose of communication with customers through promotions. A companies Unique Selling Point (USP) is what they use to make them different to other companies who are selling the same things as them. Ben and Jerrys have got a laid back image but they also have a social awareness. When Ben and Jerry first started their company, they started the concept of giving back to the community as a whole. They make sure that the milk they use is bought from Vermont farmers and they buy the brownies they use in some of their ice creams from disadvantaged workers. They also give 7.5% of their profit away to help social and environmental causes. This is their Unique Selling Point. Haagen-Dazs USP is that they are an ice cream aimed at adults that uses only the finest ingredients. They market themselves as the ultimate in luxury and extravagance. There are lots of different types of media that can be used to advertise products. These are the mass media: television, radio, cinema and the internet. There is also billboards, magazines, planes and product placement. Local media can also be used and this is notice boards, shop windows and public places. These influence buyer behaviour by persuading them to buy the product they are advertising. Haagen-Dazs has a lot of advertising. They advertise at cinemas and also on the television. They also have magazine and billboard advertisements. They advertise themselves as being a luxury ice cream and have started a new advertising campaign – â€Å"Made for Movies†. This is going along with a special offer at Blockbuster videos where they offer free video rentals. When Haagen-Dazs first started in England they had a word of mouth campaign to make them seem very credible. They had marketed it as an upmarket product and at first it was only sold in upmarket shops. They ran advertisements in magazines like Vogue in order to attract the right sort of audience they wanted. Haagen-Dazs used AIDA to drip feed information in order to get peoples attention. Most people wouldn’t be able to buy it at first though because they didn’t shop at the right shops and it was expensive but after a while they started selling it at lots of shops. People bought Haagen-Dazs because they wanted to see what all the fuss was about and if it really was as good as other people said. Ben and Jerrys also advertise their products but not as much as Haagen-Dazs. They do not have any television advertising at the moment; neither do they have any magazine adverts. They have a lot of promotional evens however, such as buses that go round universities and offer free tasting days. Ben and Jerrys is often bringing out new flavours of ice cream and often has a â€Å"Flavour of the Month† They also stop making flavours that are not selling well. This is so customers do not get bored of the same thing. They advertise these new flavours in magazines and on billboards and people are keen to try what these new flavours taste like. They also advertise that they give a percentage of their profits to charity and the Ben and Jerry Foundation and this is used to gain customers. Both Ben and Jerrys and Haagen-Dazs have an upmarket image and at the moment they are the only two ice-cream brands to have this image. People would rather buy the more expensive brand and get the image that goes with it than buy a cheaper ice-cream which tastes just as good because they don’t get the image that is associated with it.

Theatre History essays

Theatre History essays Throughout history, religion has played perhaps the most important role in the influence of cultural and societal trends. The ethics and values that a society holds dear are a direct result of the faith that binds that society together. Faith is something that governs, something that punishes, and when in jeopardy, it is something that people dont mind fighting over. Faith is a reflection of many things. Like literature, theatre has proven to be a reflection of faith. Both theatre and faith share common ground-they are both art forms of emotion, self-expression, and self-discovery. Faith influences society and society looks for an outlet of expression. Society often finds that outlet in theatre and despite restrictions, theatre has always had a way of outlining the best and worst of a societys faith. Before the widespread growth of Christianity over the last 2000 years, a majority of the world was polytheistic. In the Abydos Passion Play, possibly the earliest surviving evidence of theatre existence, Osiris, son of the supreme god, Geb, is murdered in a jealous rage and then later resurrected. After his resurrection, Osiris is unable to live on earth and goes on to live in the afterworld, judging the souls of others (8). This story strongly resembles the Christian passion play and although there is no definite proof that it was ever actually acted out in theatrical form, just the story itself and what it could possibly imply is enough to make one uneasy (9). The fact that the Abydos story is so much like the passion of Jesus Christ is interesting considering that they are separated by 2500 years and take place under totally opposite cultural roofs. This coincidence supports the notion generally agreed upon by most theatre scholars that as a social barometer, theatre has al ways been one step ahead of societal trends. As a twenty- first century Christian, it would appear that the theatre of ancient Egypt has h...

Responding To Customer Complaints On Social Media

Responding To Customer Complaints On Social Media You’re human. Mistakes will happen. Nothing is perfect and something will go wrong. Not every customer will be satisfied. This is not a failure. The best businesses are the ones that mess up and show how they fix their mistakes. They build their customer’s trust and prove they are listening to them. When a significant other makes a mistake and owns up to it, do you dump them because they messed up or do forgive them and trust them more because they were honest? Depending on the situation, you’ll forgive them and that will make your relationship stronger. It’s similar with business. Mistakes happen, but when a business owns up to it and apologizes, they’ll build a better relationship with the customer. Listen To Your Customer Complaints When customers complain, sometimes they just want someone to hear them out. They had a poor experience, and no matter how big or small it was, the least you can do is listen. What do you learn when you listen? You find out about problems that would have created more dissatisfied customers in the future. When you listen to a customer, you have an opportunity to establish a relationship with that customer. By listening to them, youll let them know you care. Just because a customer is upset doesnt mean they are a lost cause, or gone forever. Regardless of the size of the issue, let the customer know you heard their problem and understand their frustration. One of my first jobs was a clerk at a small drug store/gift shop. I was 16 and terrified when customers complained because I had no idea what to do and no authority to do anything about it. This is when I discovered if I let a customer vent their frustrations to me and apologize for their poor experience, they would always leave happier than when they came in. Business Is About Relationships It is easy to forget the fact that business is all about relationships. Relationships  with your current customers, but with vendors, former customers, clients, the community, and more. The Perfect Apology, a site dedicated to helping readers craft the perfect mea culpa,  understands this relationship connection between a business and customer. It offers the following strategy about how to protect that relationship: 1.  Look at the reason behind your business apology and  who  has been affected by the situation. 2.  Determine the most appropriate way to apologize and  when  that apology should be given. 3.  Ask and answer the following four basic questions: What are you apologizing for? Who are you apologizing to? How do you apologize? When should you apologize? When someone complains, its not the end of the relationship. Instead, its an opportunity. Its a chance to strengthen that relationship and rebuild it. Business is about relationships. Complaints are a chance to preserve and build relationships.How To Apologize Face-To-Face When I was in the first grade, a teacher of mine told us that if we were going to apologize to someone, sorry is never enough. When you apologize you should state their name, tell them what happened, tell them why it happened, and that you’ll never do it agin. As Ive been doing research on business apologies, Ive been learning this form of apology is what most businesses use. Its a five-step process. Apologize.  Actually say you are sorry. Dont say that you are sorry they feel that way but say I am sorry. State what you did wrong.  Make sure you inform the customer what your business did wrong. This is you owning up to your mistakes and taking ownership of them. Acknowledge how they are feeling.  Imagine yourself in their shoes, and let them know you understand (or are trying to understand) how the situation made/makes them feel. Express regret.  Let them know you feel bad about the situation. Promise it wont happen again. It’s hard to promise that something will never happen again, but you can at least mention how you will do your best to prevent a mistake from happening again. A crisis is never fun but it does give you an opportunity to build a lasting relationship with your audience. Of course, this is based on how you handle it. Customers Value Apology More What do customers value more? An apology or some form of monetary value in exchange for the poor experience? The Nottingham School of Economics  conducted a study and found that unhappy customers are more willing to forgive a company that offers an apology rather than monetary compensation. Why would customers be more willing to forgive a company that offers an apology? Researchers theorized that when customers hear Im sorry, it triggers an instinct to forgive. Its an instinct that is difficult for people to overcome. I have to admit that the results of this study came as a surprise for me. From my experience, I know customers always value a genuine apology. Im on the marketing team for a sandwich shop and like anyone in the food industry knows, mistakes happen. Typically when a customer complains, we apologize and offer to send them something in the mail. That something is usually a free sandwich. Well typically say something that directly addresses their poor experience, apologize for it and ask for them to give us another chance to make up for their poor experience. I believe this is a good balance between an apology and compensation. Author Bruna Martinuzzi wrote a wonderful post on the best way for businesses to apologize, sharing some great apology dos and donts. Whats the big takeaway? Don’t use the word â€Å"if†.  An apology that is â€Å"if I offended you, I’m sorry† is basically saying â€Å"I don’t understand how you can be offended, but if you are so sensitive to being offended, let me apologize.† That’s not the vibe you want to give off to your customers. You don’t want to insult them again. Just say, â€Å"I’m sorry we offended you.† That’s straight to the point and you took ownership of the situation. Don’t give excuses.  Excuses are tempting because there is usually a reason behind your actions. Yet excuses are easily one of the most annoying things about apologies. â€Å"I’m sorry I offended you, but I was just following customer policy.† Even if you have an actual reason as to why a situation occurred, refrain from making excuses. You can explain the situation, but don’t use an excuse. It will make your apology less genuine. Make it brief.  Keep your apology short. It’s easy to ramble on, but don’t. Short and sweet is the rule. This will make it seem more genuine and less about you. The sooner the better.  The time frame on giving an apology does expire. Don’t delay an apology. 50% of consumers give a brand only one week to respond to a question before they stop doing business with them, according to RightNow Customer Experience Impact Report. If possible, apologize before the customer even knows about the situation. It will make the customer trust you more. For business, trust is everything. Value the relationship.  You dont always need to be right. The value of a relationship will often overshadow your need to be right. By arguing about who is right and who is wrong, youre doing more damage. Does it matter who is right? Will it harm the relationship between you and the customer? Is it worth it? Create an apology policy.  If you have multiple employees, it can be hard to keep everyone in the loop on whats the best way to apologize. Even if you are the only person in your company, an apology policy will help keep you on track with consistent and level headed responses.  Martinuzzi points out Starbucks LATTE method for dealing with complaints.  Starbucks baristas are trained to respond to complaints by Listening (L), Acknowledging (A), (T)  Taking Action, Thanking (T), and Explaining (E). There is emphasis on listening first and only lastly on explaining what happened. Try to create an easy to remember policy that will help you and your employees deal with complaints. How To Apologize On Social Media One reason business owners dont want to go into  social media  is because they are afraid theyll be on defense the entire time. Any time a customer has so much as a mediocre experience they come flocking to their social media networks and complain. It seems like all they would do  on social media is apologize.

Electronic Commerce Of Bumble Corporation Essay

Electronic Commerce Of Bumble Corporation - Essay Example Therefore usability, persuasion, power, and branding of Bumble Corporation will help the company to concentrate on ways to run a successful online business. The initial key to building a profitable online business is to make the client’s shopping experience effortless, therefore the company website needs to be extremely user-friendly. Bumble Corporation can thus attain this by ensuring their clients can navigate the website without difficulty and that their clients will always identify where they are on the site as well as easily find the things they are looking for. Another important feature of a successful online business is to have an orderly web page. In this example, it is good to follow the ‘less is more’ principle. Sharp, powerful websites use other techniques for advertising promotions. For example, e-mail newsletters can alert clients to present promotion items that are based on their history of purchase. By utilizing email to bring this extra data, Bumble Corporation could maintain its website free from surplus information, which otherwise could be an overload for the customers. Influencing the client to purchase any product is highly made effective when the company’s support number is posted on all single pages of the web site. Doing so will first of all be convenient for the customer, as they can call support no matter on which page they are, and this will also alert the client to the organization’s eagerness to help at any point throughout the shopping experience of customers.

Labor and delivery Research Paper Example | Topics and Well Written Essays - 750 words

Labor and delivery - Research Paper Example Management of labor and delivery is section in the medical sector that has been allocated with the initiative of dealing with birth and birth complication cases. In this case, proper management strategies need to be initiated in this section in order to offer standard services to patients as well as reduce cases of childbirth mortality (Berghella et. Al, 2008). Methodology A questionnaire was designed and distributed to patients in random hospitals across in various cities of United States of America. The aim of the questionnaires was to investigate the efficiency in service delivery across the state in regards to labor and delivery. It also focused on the cost of labor and delivery in the Texas state. Findings United States of America registers a range of 4 to 4.6 million childbirths annually. There is poor self-diagnosis of active labor (Berghella et. Al, 2008). Few people visit the labor and delivery centers. There were cases of home-delivery. Most hospital had modern labor and de livery machinery. Many hospitals had a good number of nurses, obstetricians as well as gynaecologists and thus operated 24hours a day except a few situated in the remote regions of Texas. Implications In order to achieve standard medical services in the labor and delivery section, labor and delivery management departments opt to facilitate adequate and advanced trainings to obstetricians and gynaecologists. This is to improve their medical skills and enable them to handle advanced cases in the labor and delivery medical section. There is need to equip the hospital or medical center with advanced equipments. The advancement in technology has led to the invention of several medical machineries that are essential in monitoring pregnancy as well as during the delivery period. Obstetricians working in the rural areas of developing countries encounter a lot of difficulties in dealing with advanced levels of the child delivery process such as performing cesarean operations due to lack of r equired machinery and other medical equipments. 2. Labor and delivery nurses

Alcohol and Drugs in College Research Paper Example | Topics and Well Written Essays - 1000 words

Alcohol and Drugs in College - Research Paper Example Although leaders of institutions have a major role to curb the abuse that compromises student’s grades and leads to poor public health, they have solely left the responsibility to students. The paper discusses the extent of the problem, causes, and the solution to this problem. Statistics and Prevalence Unlike in the past, taking drugs and consumption of alcohols has become an acceptable culture in many colleges in America. After some years of struggling with the issue, deans and parents seem to have given up, empowering students to continue. Recent statistics reveals that 49.4% of fulltime students between the age 18-22 binge alcohol and abuse other illegal drugs. From a research done in the year 1993 and another done in 2005, levels of abuse have not changed greatly. However, cases of excessive drinking continue to escalate as students consume alcohol more frequently and o higher levels. The same researches reveal that more students have taken up to drugs with an alarming ra te of more than 100%. For instance, marijuana users have doubled, while heroin and cocaine users went up by 52%. Apparently, female students match up their male student counterparts in drinking although women have a bigger share in drinking. Men college students have a bigger share in illicit drug abuse with women more likely to become heavy smokers Many college students start drinking and abusing drugs in junior high school and in high school. They take in small portions because the environment restricts usage can lead to discontinuation if one is caught with this behaviour. On joining college, such students are happy to find an environment that fosters drug abuse and more so, gives the students the freedom to attend or not to attend lectures. Arguably, students who use drugs and alcohol in high school use them twice as often-on joining colleges. The first factor that accelerates this behaviour is that on joining colleges, students experience a wide range of demands on individual, interpersonal, leaving home, peer pressure, and making new friends. In the course of making new friends, they meet with their peers who use drugs and alcohol and get lured into drugs. At the college level, experimenting with illegal drugs is a normal occurrence and an accepted routine done by students ignoring the negative effects of drugs. (Blum 65-7 0). Some students consume alcohol to lessen the stress they go in the process of adapting or to correct some psychological problems they might have. The second cause of drug and alcohol abuse in colleges is genetics and family history. Casa survey found out that 70% of college students confessed that their parent’s expectations influence them on whether how much they drink or use drugs (CASA web). College students with proper upbringing stand against the testing times of their peers and the pressure from their age. In the current America, most parents are absent and do not have time to advice their kids on proper behaviour in school. In addition, they themselves consume a lot of alcohol, from the bars or at times in the house, playing an inspirational role to their college students. The role of parents in fostering abuse comes in where some parents give too much money to their children. Therefore, they have enough to feed on, cloth, pay hostel and buy expensive illegal drugs. Others do not question their children usage of money. They just send them money as and when their

Importance Of Communication In Service Industry

Importance Of Communication In Service Industry While working in the service industry I learned many important aspects about communication that I consider invaluable, not only in my past positions, but in the career I seek. The communication skills that I learned help me not only learn how to get my message across, but how to do so in a way that could either escalate or deescalate a certain situation. Also it taught me to read the person I was portraying the message to, taking into account things like culture, sex, and demeanor I learned to choose words that were more fitting to each audience so that I could be not only understood but relatable and therefore could have my message accepted better. These communication skills Ive acquired I will be able to use in my desired career as a social worker, working with pregnant teens.

The Tragedy of Global Warming :: Greenhouse Effect Climate Change

The Tragedy of Global Warming The health issues of global warming are causing the human population rate to decrease over time. The health issues are caused by infectious microbes, pollution by chemical and biological wastes. Many of these diseases will cause illnesses or even death in the future. In fact, many scientists and doctors have discovered these diseases will cause human population to decrease by deaths as they are transferred from one person to the next either physical, eating animals contaminated, mosquitoes, or even blood transfusions though needles. Global warming has been discovered to be very dangerous to human health and is causing many deaths around the world. These tragic experiences in other countries are causing the health hazards to become more aware to humans and are giving the USA more time to plan cures for it before it becomes an issue for them. Global warming is affecting the health issues in today’s generation as well as the future’s generation. Global warming causes many different health issues to the human body. With the temperature’s rising, the risk of cancer is increasing. According to the U.S. National Cancer Institute between 1975 and 1991 skin cancer increased by 812 percent. â€Å"El Nino made1998 the warmest year ever recorded†(Bell 129). The warm temperature resulted in the worldwide outbreak of mosquitoes. With the warm temperatures mosquitoes were infected with different diseases such as malaria, dengue fever, yellow fever, rift valley fever and several other kinds of diseases. The World Health Organization said there were â€Å"quantitative leaps† in malaria cases around the world. â€Å"Thousands were infected with Rift Valley fever in Kenya, resulting in 200 deaths†(129). Many people around the world think that the earth is in danger because of global warming. â€Å"Rising temperatures will have enormous impact on the earth in the future†(pewtrust). With the temperatures rising this will cause the icebergs to melt and make the sea level rise. â€Å"Rising sea levels inundating coastal communities, altered crop yields and water supplies, increased floods and droughts and surge in infectious disease. The water will be tainted because of the water runoff pushing chemicals into our water supply. This will cause people to get sick or even die. With it getting hotter the carbon dioxide levels are rising. This may cause weeds to grow faster and take over the crops we need. Paul R. Epstein, a doctor from Harvard Medical School found a very interesting fact in his research that discussed how many people he estimates are going to be affected by global warming in the future.

Clexane Essay

Clexane (enoxaparin) will be the topic for my teaching plan. In the plan it will aim to explain how and why enoxaprin is administered and why it is needed. Clexane injection contains the active ingredient enoxaparin, which is a type of medicine called a low molecule weight heparin. It is a medicine that is used to treat blood clots, or stop clots from forming within the blood vessels, Enoxaparin is used to prevent and treat types of abnormal blood clots. It works by inactivating thrombin in the clotting process. This stops the formation of fibrin, the essential component of blood clots. The medicine is administered by injection under the skin (subcutaneous injection). Clexane is commonly used to prevent clotting after an operation such as a hip replacement, or certain heart conditions. The way clexane works is by preventing certain molecules in the blood called clotting factors from working. Clotting factors are needed to form a clot (e. g. n a cut or a scratch). However, blood clots can form inside the body and travel to areas such as the lungs or brain, where they can form a block. When this happens it is difficult for blood to circulate properly, the clot may also cause severe illness. Clexane will be given in accordance to the weight of the person. Subcutaneous Injection Technique. The patient should take the lying down position ready for the clexane injection to be administered, this is given by a deep subcutaneous injection. To avoid any loss of the drug which is administered in 30 and 40 mg pre-filled syringes, there is an air bubble that should not be expelled before the injection is given. Administration should be alternated between the left and right anterolateral and left and right posterolateral abdominal wall. The whole length of the needle should be introduced into a skin fold held between the thumb and forefinger; the skin fold should be held throughout the injection. To minimise bruising, the injection site should not be rubbed on completion of the injection.

How did Shakespeare appeal to his audience, both in the 17th century, and in the modern era? Essay

Shakespeare’s play, Macbeth, created a big impact when it was written and first performed and it is still popular and well known. So why do so many people still enjoy it? What did Shakespeare do to capture his audience so well? Act 1, Scene 3 is the scene in which the witches meet again. One tells a detailed story about a sailor whom she is planning to torture. This shows the audience how mean the witches can be so the audience isn’t true how trustworthy they are. Soon after, the witches meet with Banquo and Macbeth and they tell them both prophecies; calling Macbeth Thane of Glamis (which he already is), Thane of Cawdor, and they say that he â€Å"shalt be king hereafter† (line 58). At the end of the scene, Ross and Angus come to inform Macbeth that he is thane of Cawdor. It is once they’ve left that he realises that one of the witch’s prophecies has come true so he starts to wonder about the second one. Act 5 is the last act of the play and in scene 5; there are two main events. Firstly, he is told by Seyton, a messenger, that his wife is dead. After this, Macbeth has a soliloquy. Then, straight away, a messenger hurries in and tells Macbeth that Birnam Woods are advancing. This is a turning point in the play because at this point, Macbeth recalls the witches’ prophecy, which said that he was not die until Birnam Woods advanced. The scene ends with Macbeth ordering to ring alarms. The main characters in Act 1, Scene 3 are the witches, Macbeth and Banquo. The witches seem like a big contradiction. The first witch told a story about torturing a sailor to death because his wife refused to give her chestnuts! This shows just how evil the witches were. However, they called themselves sisters and they worked together. For example, the second and third witches offer to give the first witch wind to help. â€Å"I’ll give thee a wind† (line 10). This is contradictory because they have a good side and a bad side so it makes the audience ask themselves if the witches can be trusted. It turns out, at the end of the play, that although the witches told the truth, a lot of trouble could have been avoided if they hadn’t intervened because Macbeth would not have had the ambition to be the king. This is the first scene in which we see Macbeth on stage. So far, he has been portrayed as a brave soldier and â€Å"noble Macbeth†. However, when he sees the witches, he becomes scared. We know Macbeth doesn’t want to admit that he is scared because he doesn’t say it. However, we can tell because in line 49, Banquo says, â€Å"why do you start and seem to fear / things that do sound so fair?† Banquo doesn’t believe the witches at first. He doesn’t take them seriously at all and once they have vanished, he asks himself if him and Macbeth had taken drugs: â€Å"or have we eaten on the insane root,† (line 82). When he finds out that Macbeth is actually Thane of Cawdor, he is really surprised and in line 105, says, â€Å"what, can the devil speak true?† The â€Å"what,† shows the audience that Banquo is surprised. Macbeth is the only major character in act 5, scene 5. However, he changes a lot throughout the scene. At the beginning, he is extremely confident. He says, in lines 2 to 3 that his â€Å"castle’s strength / will laugh a siege to scorn†. After he hears the cry from offstage, he talks to make the audience feel sorry for him. â€Å"I have supped full with horrors,† (line 13) means that he has had enough horror so he is immune to them. He seems numb to the Queen’s death. This is really odd because at the beginning of the play, he seems truly in love with his wife. He only mentions three lines about his wife. After this, he starts talking about life. When the messenger tells him the news about Birnam Woods, he becomes really rude and calls him a â€Å"liar and slave!† Very soon after, he appears much less confident than at the beginning of the scene. He even tells the messenger that he can treat him like he would treat the messenger, which is to hang hi m on a tree until he dies of hunger. Line 39, â€Å"if thy speech be sooth / I care not if thou dost for me as much† The witches in Act 1, Scene 3 all speak in verse; the rhythm is steady and they speak in rhyming couplets. This shows that they are different and odd to normal people. They also speak to Macbeth and Banquo in riddle. This gives the audience doubts about how trustworthy the witches are. In fact, this turns out to be the main problem in the play because a lot would have been avoided if Macbeth had known the whole and exact truth. As soon as Macbeth arrives, he asks lots of questions. He seems desperate to know more and in his speech in line 68, he pleads the witches to â€Å"tell him more†. He also says everything that is going through his head out loud. This shows the audience that he is confused. In this speech, he also uses a lot of commanding words such as â€Å"say†¦ I charge you†¦ you owe†¦ speak†¦ tell†. After the witches vanish, Macbeth starts speaking in really short sentences, which make him seem more thoughtful because we don’t know w hat he’s thinking in between his sentences. After Ross and Angus have left, Macbeth says a lot to the audience (soliloquies). This shows his thoughts and gives the audience audience privilege. This makes the plot seem more exciting. He asks himself a lot of questions in these speeches, which is a change from the constant commanding tone he was using earlier. Lines 131-135, he says, â€Å"why hath it given me earnest of success† meaning, ‘why was I promised a promotion (to be the Thane of Cawdor)’ then he goes on to ask himself â€Å"why do I yield to that suggestion†¦Ã¢â‚¬  meaning, ‘why does it give me such horrible thoughts?’ The audience do not know what these thoughts are although later, we find out that he couldn’t help thinking of murdering King Duncan. At one point, Macbeth even goes into a daze! We know this because in line 142, Banquo says, â€Å"look how our partners rapt.† At the beginning of Act 5, Scene 5, Macbeth gives a lot of orders (Shakespeare used lots of exclamation marks when writing the play). These show that Macbeth is very confident. In lines 2-4, Macbeth says, â€Å"Our castle’s strength will laugh a siege to scorn†. This shows he is not just confident in his way of saying things, but also very arrogant and confident that he will win. However, after his wife, the Queen, dies, Macbeth’s confidence drops. His soliloquy makes the play less realistic because people don’t usually talk to themselves however it is still evocative because it clearly shows Macbeth’s emotions. In his soliloquy, Macbeth mentions that his wife should have died at a more convenient time; line 17, â€Å"she should have died hereafter.† This shows that Macbeth is suddenly completely numb in contrast to him being deeply in love before his wife died. Perhaps, at this pint he is telling himself that he didn’t really care abo ut the Queen because he didn’t want to show his being upset. In line 20, Macbeth starts talking about the meaning of life. This is showing he has a soft side and it’s also the point at which, in my opinion, he really starts to feel sorry for himself and realises the damage of all his mistakes. This section could also be a metaphor because he is comparing life to a play. He reminds the audience that the play is just an unreal story by saying that it’s just a story â€Å"told by an idiot†. It may be that Shakespeare is calling himself an idiot but I think this is highly unlikely. I think, on the other hand, that Macbeth is calling the author (Shakespeare) an idiot because Macbeth’s part in the play is not nice (he turns out to be the tragic hero). Moreover, by saying that an actor plays his character â€Å"and then is heard no more†, Macbeth hints at the end of the story at which he dies. Also, he is near the end of his acting and will probably be seen no more. He is emphasizing this point; perhaps to let people remember him once the play is over. It seems as though Shakespeare wrote this as Macbeth’s true moments, by himself, on stage as the hero. Macbeth’s evocative soliloquy, which shows his soft side, contrasts his really rude manner later. For example, in line 34, he shouts â€Å"liar and slave†. Then he quickly becomes less scary as he starts doubting himself and he even tells the messenger that he has the permission to hand Macbeth onto â€Å"a tree till he dies of hunger†. These sudden changes in moods and politeness show that Macbeth has confused emotions. Equivocation and Evil are the two main themes in Act 1, Scene 3. Equivocation is also the main theme throughout the play. In scene 3, the witches all talk in riddle. This is unclear and therefore a form of equivocation because if the witches told the complete truth, the plot would have been completely different. For example Macbeth would have understood the Birnam Woods riddle. He would have understood that the ‘forest advancing’ meant an army of soldiers against him. Evil is the other main theme in Act 1, Scene 3. This is the scene in which Macbeth contemplates killing King Duncan. He describes his thoughts as awful and they can’t even be spoken; lines 138-139 â€Å"Whose horrid image doth unfix my hair / and make my seated heart knock at my ribs.† However, once Duncan is dead, Macbeth is suddenly able to kill more people more easily. So, what originally seemed very evil became normal for Macbeth. The Evil theme continues in act 5, scene 5. For example in lines 3-5, Macbeth says â€Å"here let them lie till famine and the ague eat them up† Macbeth said this without second thoughts showing that he does not feel very disturbed about people being killed or dieing horribly. Also, the evil in this scene is based more on Violence and Tyranny. For example, in lines 37-39, Macbeth says â€Å"if though speak’st false / upon the next tree shall hang though alive / Till famine cling thee†. This is clearly more gruesome and evil than killing Duncan with a dagger but it is given less importance because killing, by this point, has become more accepted in the play. Another theme in act 5, scene 5 is Appearance Vs Reality. For example, it appears that Birnam Woods are advancing and Macbeth doesn’t understand this however, it turns out to an army of soldiers carrying logs. We can tell that no body really understood why the woods were advancing because in lines 32-33 , a messenger says, â€Å"and anon, methought / the wood began to move†. Also, it appears, when Macbeth is talking about the Queen dieing, that he doesn’t care and he seems completely numb to any pain. However, I think Macbeth is just putting on a false appearance at this point to pretend he is not upset and he’s strong but in fact, I think the reality is that he is very upset but hiding it. Also, going by the riddles, it appears Macbeth is not going to die. He was promised by the second apparition in act 4, scene 1 (line 82-83) that â€Å"none of woman born / shall harm Macbeth.† Both Macbeth and the audience think that everybody is ‘of woman born’ and therefore Macbeth will not die. However, the reality, as is revealed in the very last scene in lines 15-16 in which Macduff explains that he, â€Å"was from his mother’s womb / Untimely ripped.† Meaning that he was born by caesarean section and is therefore going to kill Macbeth. Throughout the whole play, the staging is important to pass messages on to the audience. In Act 1, Scene 3, the witches enter with thunder. This emphasizes the fact that they are weird and mysterious. Also, thunder is usually thought of as a negative thing so Shakespeare, by making the witches related to thunder, give the audience a bad impression of them. It’s as though the thunder symbolises the witches’ wickedness. Also in line 33, the witches dance together â€Å"hand in hand† and they call themselves â€Å"The weird witches† showing that they are different to normal people. The audience sees the witches as outsiders and obviously would find it hard to relate to them. Another weird and mysterious part is when the witches vanish after line 78. The withes actions show the audience that they are different and this, consequently, gives the audience doubts about whether they can be trusted as, as humans, we naturally find it difficult to trust people/things we don’t know. Contrary to the witches, Ross and Angus are completely normal people, and in fact, they enter normally, with no special staging effects. Macbeth is given speaches a couple of times during Act 1, Scene 3. At first, he speaks aside in line 117-119 when he marvels at being Thane of Cawdor and Thane of Glamis and he knows that being king is still to come. He also speaks aside in lines 130, 133, 147 and 152. All of these aside speeches make the play more unrealistic. Shakespeare did this because with the play being unrealistic, it can represent the characters emotions more effectively so they play is more evocative. It also means that the audience solely concentrate on the characters and their emotions. This emphasizes them so this play is written about the emotions and the plot is just a way of portraying them. In act 5, scene 5 the Queen dies offstage. This draws the audience’s feelings towards Macbeth’s emotions and feelings as opposed to the actual death itself. This is important because death has become relatively insignificant by this point in the play because so many people have died. Therefore, drawing attention to the death would not be very effective. However, the audience is very interested in how Macbeth has changed throughout the play so his soliloquies and attention to him are very important in this part of the play. In the 17th century, Shakespeare’s plays were more enjoyed by the public because at the time, they also had a social significance. Historians have also been able to learn about life during the 17th century through Shakespeare’s play as they are closely related to society at that time. For example, in the 1600s there was a big concern about witches. People were extremely scared of them and there were rewards for catching them and horrible punishments for being a witch. This contrasts the play as the witches actually told the truth. The audience is as surprised as Macbeth is when he finds out that he was the Thane of Cawdor. In line 108, Macbeth says, â€Å"what, can the devil speak true?† to show his surprise. On the other, it was nasty of the witches to interfere and they were the main cause of all the problems so they proved to be as bad as society thought they were. The chestnut story in Act 1, Scene 3 shows the audience just how evil the witches are. This makes the audience feel happy because they have just been proved right about their thoughts about witches. Moreover, during Shakespeare’s time, loyalty to the king was one of the most important things. Therefore, Macbeth’s thoughts (line 33) were extremely bad. It would have shocked the audience. This is also one of the main reasons that Duncan’s death is offstage. It would have offended the King if he were shown dieing on stage. In Act 5, Scene 5, it is especially surprising that Macbeth tells the messenger that he is allowed to hang him alive from a tree and let him die of hunger because during the 17th century, social status was very important and the King’s status would have been considered to be much greater than a messenger’s. The fact that Macbeth told the messenger that he could treat him the same, means that Macbeth is bringing his status right down much lower than a King would normally be; to the level of the messenger. In society at that time, this would be extremely different to what everyone was used to so this event would have a huge impact on the audience. In my opinion, the unreality of the play is the main reason that Shakespeare managed to appeal to his audience both in the 17th century and in the modern era. The plot obviously had more social significance in the 17th century and was therefore probably more effective then but the plot isn’t the most important part whereas the emotions our. As our emotions haven’t changed, the play can still be enjoyed now and the modern audience can still understand, and be affected by the evocative speeches and scenes. Cami Rothe Form: 10PE Teacher: A. Partington Coursework: Pre 1914 Drama / Shakespeare