McDonald's Essay Example | Topics and Well Written Essays - 1000 words

McDonald's - Essay Example Ray Kroc saw early on what needed to be done. He changed what was at one time a product orientation, into a marketing orientation. Back in 1955, this was still a new type of management.( Kroc 185-217) From the beginning, Kroc was already in the forefront of marketing. Ray Kroc founded the McDonald's way back in 1954 that worked as a single restaurant till 1955 but soon Kroc thought upon the idea of franchise-system. By 1974 the Brand Mac has already become a name to reckon with from its first Woodwich High Street in South London. Each succeeding generation since then saw the McDonald's hype increase and permeate almost every body's life in a few decades. For such a great hype however the McDonald's cannot be held the sole responsible. The people enjoyed the freedom that the Mac provided with-a release from sheer labour of preparing the foods three-times a day. If the Mac rationalized the trend of serving, the people welcomed with even greater response. McDonald's uses a theory referred to as relationship marketing. Relationship marketing is defined as marketing to protect the customer base. The customer is viewed as an asset and the company's marketing goal is to attract, maintain, and enhance customer relationships. McDonald is facing a major attack on its brand from anti-globalisation and other pressure such as, United Poultry Concerns- (www.upc-online.org). They are going after McDonald's because they think it has deep pockets. So far the company has been able to use finical marshal to fend off attack. The litigation cases in the United States against McDonald so far has been settled out of courts and the courts have thrown out most of them. Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future. With this in mind, McDonald, like many other manufacturers are using various marketing and communications strategies to encourage children and adults to buy their products. The McDonald's new mantra, other than the diet is 'Go Active', 'Eat Smart' and 'Be Active'. Now Dr. Cathy Kapica and Anita Bean are more concentrating on the Happy Meal with emphasis on to keep the customers healthier, free from risks of weight gaining. McDonald's is now an organization by itself. It is 'the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world' ( Greider 13-88). It's affected all walks of life-education, work, travel, the family and every other sector. In trying to connect the brand with the consumer, McDonald has teamed up with pop star Justin Timberlake to shed 'new breath of young and coolness t' to the brand. As part of McDonald's multi-dimensional global relationship with superstar Justin Timberlake, the company announced today its sponsorship of the "McDonald's Presents Justin Timberlake lovin' it live" concert tours. McDonalds implemented the latest technology into it's business to gain more market share. McDonald's implemented a new computerized logistic system which makes it possible to transport materials, components and products with far greater speed and at much lower cost as a result of developments in road, rail, sea and air transport. These improvements in transport have also increased the amount of new subsidiaries opened

History of American policing(5 pages), history of Gainesville, Georgia Essay

History of American policing(5 pages), history of Gainesville, Georgia police department - Essay Example The city of Detroit in the same year decided to have the first group of civilian people to be already considered as officers. Then finally in 1804, there was already the existence of mobile patrol to be used by the officers (Morris, 1999, page xxxi-xxxvi). It was in the year 1844 when in New York, the first police department was modeled together with Peel law officials. These American watchmen were expected to roam around the city as silent as they could and they had to stand up straight and listen to intently. They were also required to guard the weather conditions along with the street lamps. Each time they had to do their job, they had to say the statement â€Å"The police department and the police force, has the power and it is their duty at all times of the day and night to protect the life and property, prevent crime, detect and arrest offenders, and preserve the public peace and enforce all laws, ordinances and provisions of the administrative code over which the police department has jurisdiction.† This is the start of their oath of protection for the people of America (Morris, 1999, page xxxi-xxxvi). But aside from the short summary of how policing came to America, as stated above, there are still a lot of happenings that should be considered as one tries to study the existence of police officers, the department and their duty to people. Little details must also be considered as part of its history. One of these important information that needs to be acknowledged is the office of the sheriff being very ancient. The history of the office can be related to the institution of the king’s reeves whose main purpose is to guard over the king’s possessions and even interests in the nineteenth century. At the end of the century, the guard has already owned or acquired for himself power for judgment and finances. For the same reason, his position got elevated to being a shire and no longer just an