Sales Manager

In order to use the full potentials of the employees, the organization needs to motivate and encourage them. By motivating the employees, their performance level increase that results in better achieving organizational goals. However, according to Maslow’s theory, the organization needs to cater to employees five basic needs: physiological, safety, belongingness, esteem and self-actualization (Jones, George, Hill, 1998). Among them, physiological need is the most basic and important one. In this need, all employees need is an ample pay scale in which they fulfill their basic survival needs such as food, residence, clothes etc. Now analyzing the problem faced at NL&C, the management needs to find the reasons for the lethargic attitude of the employees toward their work. The most probable complaints that the employees at NL&C do is that their basic stipend is low. The employees do not feel motivated towards their job that affects to the organization’s performance. The HRM needs to review the employee policy and ask the top-management to make an increase in their salary. Besides that, the management also needs to introduce the scheme of rewarding the employees with bonus rewards in which, if the employees are able to achieve a certain sales target, they would be given additional pay. In this way not only will they get intrinsically motivated, but will also show their interest in their job tasks (Kreitner, Kinicki, 2004). In order to motivate the employees more, the top few employees of the month should also be awarded with perquisites. In this way, a sense of competition among employees will arouse and they will work harder and inclined towards their achieving the goals. Besides monetary motivation, the employees can be motivated by providing them with good job environment and ambience. The employees should also be given of certain level of delegation which triggers their decision-making power. The employees should also be given the sense of promotion on the basis of their performance. Thus the management needs to address to all those motivating factors in order to encourage them and make them work to their full capabilities. Once the NL&C management would take this initiative, there is definitely going to be a change in the employee’s attitude and will try to perform at their utmost level, which will result fruitful for NL&C for both short and long-term basis.